| Dear exhibitors |
D-13
The 2009 Paris Cycle Show is serenely preparing its first "solo" opening. We would like to thank the 350 brands from 22 countries that have chosen to stand by our side to face down the economic situation, fatalism, the "it will be better tomorrow" attitude, rumours etc. The countdown has started and the "Visitors" promotion campaign is now gearing up to hit the general public and the professionals of the industry so they turn up in great numbers. We are also counting on your support to promote your participation to your customers! You will find below some practical information and details on the show news.
Good luck with your preparation of the show, and do not hesitate to contact us if need be (see "Show contacts").
We look forward to seeing you at the show!
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| New in 2009 |
"Retailers" operation
Two successive mailshots are being sent out to 8,384 French retailer targets (cycle retailers, sports shops, and two-wheel dealers and repairs shops) with a "1-day pro pass" invitation enclosed.
General public operations
Within the scope of the overall promotion (advertising in the press, radio*, Internet, posters, POS etc.), several new striking actions have already been launched or are about to be launched, namely:
• "Vélib" operation (show advertising on the baskets of 1,000 bikes)
• Fnac display (5 major Paris Fnac / IDF bearing the colours of the show)
• "Shopping Malls" operation (video spots in the national Futuramedia* network: 1,200 screens dispatched in the major shopping malls)
• "€6 admission" operation targeting 200,000 members of the FFC (French Cycling Federation) and the FFCT (French Cyclotouring Federation).
Furthermore, the ticket office is open on our site and nation wide in our partners’ sales outlets and Web sites (Fnac, Carrefour, Auchan, Leclerc, Cora, Virgin Megastore etc.).
*Get a sneak preview of our video and radio spots on www.mondial-deuxroues.com !
Exhibitors Club & Business Centre
A place for relaxing and chatting is provided in Hall 2/3, near the Organisers’ Office, as well as a business centre with all facilities (PC, fax, photocopier, Wi-Fi, and 3 work cubicles). This space is also open to professional visitors. Simply show your "Exhibitor" or "Professional Visitor" pass to get in.
Bicycle Parking:
For the duration of the Show, parking for bikes will be available for free to visitors and exhibitors, avenue Ernest Renan".
Bike circuits:
Two mountain bike rides departing from and arriving at the show on the morning of Sunday 4 October organised by "L’Hexagonal" (which also organises the mountain bike Tour de France).
These are: A tough 42-km mountain bike ride and a 12-km family fun ride.
Start / Finish on Avenue de la Porte d’Issy, in the parking lot alongside Hall 1.
Several hundred bikers are expected! €6 show admission fee for participants.
L’Hexagonal is seeking partners for giving the participants goodies and food products to eat or drink.
Information: Guillaume Andrieu - a.guillaume82@orange.fr
Registration at www.lhexagonal.com |
| Good to know... |
Trial tracks
Offer test runs of your products! An electric-powered bicycle test track with a 15% uphill gradient and 7% downhill gradient will be fitted out in Pavilion 3. A test track for "conventional" bikes will also be available at the back of the hall, as well as an outdoor test track for electric cyclos.
Information: Ludovic Blanc – Tel.: + 33 (0)1 56 88 22 56 - blanc@amcpromotion.com
The "Forum"
Another opportunity to promote your new products! Do you have particularly innovative products or services to showcase? We are offering you a chance to participate in one of the debates in the "New products / New services" programme organised in collaboration with the association "Tous à Vélo" and the partners from the cycle press in the "Forum", the "event-debate" area of the show.
Information: Isabelle Desrivières – Tel.: + 33 (0)1 56 88 22 53 - desrivieres@amcpromotion.com |
| Reminder |
The exhibitor invitation cards and nametags are available (but are only issued if the balance has been settled for the stand).
Informations:
Bruno Marsac - Tel.: +33 (0)1 56 88 22 48 - marsac@amcpromotion.com
Damien Thoorens - Tel.: +33 (0)1 56 88 22 48 - thoorens@amcpromotion.com |
FROM 2 TO 5 OCTOBER, CYCLISTS WILL BE TAKING PARIS BY STORM!
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